{"id":13160,"date":"2018-08-14T11:30:02","date_gmt":"2018-08-14T16:30:02","guid":{"rendered":"https:\/\/www.firewalls.com\/blog\/?p=13160"},"modified":"2025-11-12T15:35:13","modified_gmt":"2025-11-12T20:35:13","slug":"unsecured-websites","status":"publish","type":"post","link":"https:\/\/www.firewalls.com\/blog\/unsecured-websites\/","title":{"rendered":"Google Says “No More Excuses” for Unsecured Websites"},"content":{"rendered":"\t\t
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Google has given unsecured websites a not-so-subtle prod towards security in 2018. Beginning this July, Google Chrome began visibly marking all HTTP sites as \u201cnot secure\u201d<\/a> in the address bar. Thus, signaling to visitors that their data may not be fully secure when interacting with a non-HTTPS enabled domain. What does this change mean for you and why does Google think this move is worthwhile? Keep reading to learn more about these security-focused changes rolling out this year.<\/p>

\u00a0<\/h3>

Where Is the \u201cNot Secure\u201d Warning?<\/h3>

Starting with Chrome Version 68, Google will begin marking the address bar with one of two icons. If the website is secure, a green padlock with the word \u201cSecure\u201d <\/span>will be displayed to the left URL. Sites still rolling with the unsecured HTTP protocol will display a gray \u201ci\u201d icon accompanied by the ominous phrase \u201cNot Secure.<\/span>\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Good:<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bad:<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What\u2019s the Difference Between HTTP & HTTPS?<\/h3>\n

Hyper Text Transfer Protocol (HTTP) is the protocol that acts as a bridge between your browser and the website you are accessing. Third parties can (and do) intercept this data to glean information about visitor activity and browsing behavior.  In HTTPS, the additional \u201cS\u201d stands for \u201cSecure.\u201d This indicates that the data transferring between your browser and a secured website is encrypted and is unreadable to third parties<\/strong>. A website featuring an HTTPS URL has purchased and deployed an SSL Certificate. SSL certification requires some form of verification for the website\u2019s ownership by a third-party authority.<\/p>\n

Securing your website with an SSL certificate should be considered not only the \u201cnew normal\u201d for the web. However, the bare bones security measures that vendors and site operators should offer to visitors. This is especially crucial for <\/strong>ecommerce, banking, or financial websites<\/a>.<\/strong><\/p>\n

 <\/h3>\n

Should I Avoid Unsecured Websites?<\/h3>\n

The short answer is in most cases, yes<\/strong>. If you plan to give your credit card or bank account information to a website, that site owes it to you as a customer to at least attempt<\/em> keeping your data secure. Deploying SSL certificates and HTTPS protocols can be an expensive and time-consuming process, but it is a good-faith step that organizations undertake to signal to visitors that their data will be safe in the website\u2019s hands. Domains fail to purchase and deploy SSL certificates oftentimes because they have chosen to cut corners in order to save money. Your personal data should not be sacrificed for someone else’s bottom line<\/strong>.<\/p>\n

If you make a purchase through unsecured websites, such as an e-commerce site. Understand that your sensitive data is being transferred to that website\u2019s server with no encryption while in transit<\/strong>. With 81 of the Internet\u2019s top 100 websites having made the migration to HTTPS and the aggressive moves by Google to further fuel that trend, HTTPS is no longer just an added benefit but a cost of doing business in the modern world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Google has started labeling unsecured websites, such as HTTP Sites. Telling visitors that pages lacking SSL certificates may not be secure.<\/p>\n","protected":false},"author":5,"featured_media":13164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[286],"tags":[],"class_list":["post-13160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity"],"acf":[],"yoast_head":"\nGoogle Says "No More Excuses" for Unsecured Websites<\/title>\n<meta name=\"description\" content=\"Google has started labeling unsecured websites, such as HTTP Sites. 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